Web Development Strategy

Instead of launching cookie-cutter websites and making small modifications, we build every web application in a unique manner to compliment your unique business story. Our approach is to develop light, scalable, and flexible modules that are constantly being tested and improved. Using these to build from, we create powerful web applications that accelerate your digital results. This benefits you in a host of ways:

• Purpose-filled design process, in contrast to pre-made solutions and un-focused, un-differentiated template sites.
• Nothing is built from scratch yet nothing is completely pre-made either, this means faster turn-around and a rock-solid custom app.
• Maintenance and usage require minimal time and tend to have short learning curves.
• Your website is completely scalable and modular, ready to grow as your user base increases.
• You own your site outright and can host it where you please!

Best Web Development Practices

In order to keep everything on schedule we practice best web development methodologies and utilize the latest web development technologies. Frameworks, Source Control, MVC and Usability Testing are only a part of our process. Check out exactly how we develop your project:

After signing a Project Agreement, we start the development of your site. We use the following design and development process:

Your Project Workflow

Every project goes through several specific phases. We use the following approach to successfully deliver the website that you envision:

• Project Blueprint: We take the time to familiarize ourselves with your needs. Talking with you extensively to discover the most important parts of your project is critical and we also compile all project ingredients in your project.
• Consulting: We can consult with you and allow you to tap into our knowledge, expertises, and resources to come up with the best strategy for digital success.
• Detailed specification: Everything gets specified prior to going into production. This is one of most important parts of the project and is critical to delivering projects on time. Specifications are constantly updated during production time and they evolve into project documentation at the end of the development process. You can provide detailed specs or we can assist with compiling your technical documentation.
• Development Planning: We thoroughly analyze specifications and consult with the production team about various approaches. After that we plan production time-creating milestones and breaking the project down into modules and measurable To-Do Lists. All schedules are kept up-to-date to ensure constant productivity and traction. This also allows you to keep close track of progress.
• Design phase: You will review all pages in batches and we will work together on revision cycles and approveals until all pages are designed and we continue to the next phase. Visual appeal and usability are both considered equally.
• Page Coding: This is the phase where all pages are coded into standards compliant XHTML and CSS. Every page is held to the highest standards to ensure load optimization.
• Database Design & Data Collection: Using our specifications we model the database and collect necessary data to support the application's needs. We optimize the database structure from the beginning and index it at the end of development.
• Defined Website Parameters: Before we start with programming we create a list of parameters; things like thumbnail sizes, predefined variables and so on. This enables the programming phase to progress quickly.
• Setting Website Environment: Different applications may require different server software. If applications use video, then video conversion software must be prepared to support it. If your website uses Gmail to import contacts then special modules must be included to support these operations.
• Programming: After the terrain is ready and everything has been prepared we start programming. If everything was planned carefully even the most complex projects will progress smoothly in this phase. Source control is extensively used so we can track changes made to all modules. Debugging is also practiced first on a modular then on an application level.
• Optimization: When your website is ready, we ensure that it will be able to handle the targeted number of users without problems. We optimize your site on many levels: database optimization, complex caching, moving scripts to precompiled states in shared memory, etc. For websites with huge traffic loads, balancing can also be utilized.
• Usability, Functionality & Security Testing: Every product goes through this phase, no matter how large or small. Any bugs or issues found are stored in our bug tracking software with detailed circumstances as to how they are produced. This further ensures that your project meets the highest standards.
• Launch: After all these steps are complete your site is ready for beta and subsequently alpha launch.