You've Got Mail! And so does everybody else. It's everywhere. Web sites may have been the first wonder of the Internet. Banner advertising may have astonished marketing mavens around the world.

But the most powerful tool for marketing, the most powerful tool for branding, the most powerful tool for direct response, and the most powerful tool for building customer relationships turns out to be plain old, ordinary email. It's cheap, it's easy, and everybody on the Internet has an address.

We found in our report Opt-in Email Gets Personal said opt-in email "will spread like wildfire". We believe using opt-in email for marketing "will explode" because companies will be lured by high response rates, low costs, and the ease with which any firm, large or small, can get started.

Ask a different research company and you will get a different answer for the average response rate of opt-in email campaigns. We will tell you 5 to 15 percent. Another will tell you 16 to 25 percent. Ask a different email marketer and get a different answer. Some are getting only 3 percent and some are getting 40 percent.

Email Marketing Piece Creation

Web Crafts has the design, marketing and programming staff to help you create the marketing piece you'll send to your prospective clients via email. This includes colorful and professional HTML email messages with well laid-out TEXT-based copies for those who cannot receive HTML.

Landing Sites, Pages and Hosting

If you need to provide a more controlled environment for your online marketing efforts, why not create a special "landing site" written specifically for the goals of this email campaign. We can design this site, add shopping carts and credit card processing, provide tools to help you gather the contact information of your leads and even host it for you for a long or short period of time.