After a layout and purpose has been determined, the next step usually involves writing the content of the newsletter. Of concern in this step is ‘Who will write, edit, and proofread the articles?' This step is of dire importance to a newsletter's production because if the content is unreadable or incorrect grammatically speaking, then it will be a major turn-off to your reader's. It will not only reflect poorly on the organization sending the newsletter, but also on the writer of the article. Whenever articles are written for a printed publication, it is important that the articles go through many different readers and drafts so that errors can be eliminated.
No newsletter is going to be enjoyable without well-written content. In terms of newsletter design Digital Traffic implements, the three C's: consistency, conservation, and contrast. By achieving these throughout every page of the newsletter, an average newsletter can be a great newsletter in little time.
